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How to Make Money Off Your Breakup

We're thrilled to present this smart LearnVest story here on Savvy!

When you break up with someone, should you return any gifts?

Not according to Never Liked It Anyway, where those unlucky in love can sell mementos of failed relationships and divulge the dirt behind the gift.

And it’s not just teddy bears and uneaten chocolates — disenchanted lovers are selling wedding dresses, rings, weekend wedding packages, and anything else adding to their baggage (including the baggage itself). All for a substantial discount.

Someone Loved It Once

Part store and part advice column, the site calls itself “the place where once-loved gifts from once-loved partners get a second chance.” Instead of just facilitating a sale, it also provides a space for the seller’s story.


Never Liked It Anyway was founded by a woman who made it through a major breakup herself and recognized the benefit of cleaning out her closet . . . and profiting in the process.

For us (admittedly not in the throes of a violent parting of ways), the site raises two questions:

Is It Hilarious or Sad?

We’re happy to see the sellers get revenge (or at least revenue) after their heartbreak. But so many of the confessions in the Tell It section (in which users spill but don’t sell) are stories of men doing horrible things and women in horrible situations. The headline “NICE BOOTS BAD GUY” made us laugh . . . but the person who got dumped while her mother was dying broke our hearts.

Is It Cost-Effective or Cursed?

From a consumer's view, it’s a great deal! Over $1,000 off a Tiffany wedding band? It sounds too good to be true. And maybe it is. If you believe in karma, acquiring trinkets from failed relationships just might doom you to the same fate. Then again, wedding dresses for 40 percent off!

Just in case you’re gearing up for your own nuptials and aren’t concerned about the whole karma thing, we’ve put together a wedding plan, using only items from the site.

The Keys

The seller puts the problem with this ring pretty clearly in the title: "Key Ring, Not an Engagement Ring."

Real World Price: $125
Breakup Price: $60

Read on for more items.

The Engagement

Vintage is in, and this 1.49 carat, radiant cut estate diamond ring is waiting for its newest owner.

Real World Price: $7,200
Breakup Price: $5,000

Wedding Venue

Looking for a place for your ceremony and reception? Make it a three-day event at Rippling Waters Retreat on a private lake in upstate New York.

Real World Price: $10,000
Breakup Price: $6,000

The Dress

The seller of this strapless tulle and lace A-line gown is also willing to throw in her veil.

Real World Price: $1,600
Breakup Price: $750

The Ring

No wedding ring is complete without 144 pavé-set diamonds.

Real World Price: $10,000
Breakup Price: $6,950

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