Skip Nav
Holiday Living
78 Gifts For Women That Won't Break the Bank
Holiday
This Japanese Gift Wrapping Method Takes 15 Seconds
Holiday Living
46 Affordable Gifts For Men in Their 20s

Women Spend $1,500 on Dry Cleaning Each Year

The economic turmoil has produced some unexpected bedfellows, and the newest of these partnerships is between freshly scented laundry detergent and a well-known retail brand. Procter & Gamble has partnered with Ann Taylor Loft to launch its Tide Total Care and Downy Total Care detergents. Upon purchase of machine washable clothes, the stores will dispense samples and coupons for the detergents, which claim to help clothes looking new for up to 30 washes.

Proctor & Gamble is confident its two detergents will help cut down on dry cleaning costs, which can become pricey over the course of one year. Kash Shaikh of Proctor & Gamble explained, “Women spend $1,500 a year on dry cleaning, and 65 percent of those clothes are actually machine washable.” A partnership between a consumer packaged goods company and a fashion retailer is atypical, but these are not typical times. Robert Luzzi, Chief marketing officer for Ann Taylor states, “The economy is fairly tough right now, and we want to deliver value for our clients."

How much do you usually spend on dry cleaning?

Source

Best Products From The Container Store
Things to Get at the Dollar Store
Tips For Saving Money at Starbucks
Which Grocery Stores Are Open on Thanksgiving?
From Our Partners
Latest Afforable DIY & Organization
All the Latest From Ryan Reynolds