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Women Spend $1,500 on Dry Cleaning Each Year

The economic turmoil has produced some unexpected bedfellows, and the newest of these partnerships is between freshly scented laundry detergent and a well-known retail brand. Procter & Gamble has partnered with Ann Taylor Loft to launch its Tide Total Care and Downy Total Care detergents. Upon purchase of machine washable clothes, the stores will dispense samples and coupons for the detergents, which claim to help clothes looking new for up to 30 washes.

Proctor & Gamble is confident its two detergents will help cut down on dry cleaning costs, which can become pricey over the course of one year. Kash Shaikh of Proctor & Gamble explained, “Women spend $1,500 a year on dry cleaning, and 65 percent of those clothes are actually machine washable.” A partnership between a consumer packaged goods company and a fashion retailer is atypical, but these are not typical times. Robert Luzzi, Chief marketing officer for Ann Taylor states, “The economy is fairly tough right now, and we want to deliver value for our clients."

How much do you usually spend on dry cleaning?


aylee aylee 9 years
I don't really know. I only take my coats and jackets to the drycleaners. I try not to buy everyday clothes that are not machine washable. But sometimes there are some dry clean only clothes that I need to buy and I use Dryel for that.
quivondra quivondra 9 years
I've always been amazed at how many people use drycleaners. I only use them for gowns when I go to a wedding once a year. And on occasion I bring a fancy winter coat or my boyfriend's stink suit. 95% of my stuff gets put in the wash. Everything that's wool or gets water stains will be thrown in the dryer with a dryell sheet or taken once in a season to the dry cleaner if I really can't get the stank out. Gross I know, but what can I say.. I'm cheap. BTW, If i pay less than a hundred bucks for something, how does it even become worth it to send to the drycleaner?
bluebellknoll bluebellknoll 9 years
I probably spend $50 max. I try to avoid buying clothes that are dry clean only but if it's "to die for" I'll get it.
valancyjane valancyjane 9 years
$1500 a year means someone is having a lot more fun than I am! I probably spend $200 a year max, and that's including my winter coat and household items. I relied on Dryel for a while, but it works better for some items than for others. Sweaters feel clean enough afterward; silk blouses just feel slippery.
lawchick lawchick 9 years
I have to dry clean all my suits, and I dry clean all wool/cashmere sweaters and silk shirts. I could probably hand wash the sweaters and shirts, but they look so much more crisp or something after dry-cleaning, it's a little more professional looking for work clothes
jdmxrain jdmxrain 9 years
$0...I can't believe people spend that much on dry cleaning. That's insane.
MzKita MzKita 9 years
I only visit the cleaners 2 or 3 times a year and i definitely don't spend nearly that much.
ilanac13 ilanac13 9 years
i actually don't dry clean things nearly as much as my fiance does - which is kind of interesting if you think about it. i guess that i might have more things to wear that i don't have to take things out as frequently as he does since he's usually wearing the same dress pants and button downs each week or so. i think that this partnership makes a lot of sense and it's with brands that are trusted in middle america. i don't think that it'll have as big of an impact here in NYC as they would hope, but that's because Ann Taylor Loft isn't the type of brand that's overwhelmingly worn by the folks that i work with at least.
graduatedsqueaks graduatedsqueaks 9 years
I don't think I've been to the dry cleaners in $0. If I wore suits to work every day, that might be a different story. I have a few articles of clothing that are dry clean only, but since I rarely wear them, and tend not to wear them for long, I haven't had the need to go.
runningesq runningesq 9 years
All of my suits are dry clean only :( It sucks -- both money and time wise -- maybe I should check out Dryel!!
mayara mayara 9 years
None. Some clothes that say they're dry clean only actually are hand or machine washable, and I avoid dry clean only clothes anyway. Dry cleaning is too much of a hassle -- first you have to find a dry cleaner, and I don't know where any of them even are. Then you have to take clothes there, and remember to pick them up later.
cubadog cubadog 9 years
I have some expensive clothing that I do dry clean but all the time. Plus if I have repairs that need to be done I let my dry cleaner do it because she does a great job. There is no way I spend $1500/year on it that is in-sane.
gemsera gemsera 9 years
No idea what this dryel stuff is, but we only really get coats and my beau's £1000 suit dry cleaned, and thats usually only once a year or so.. the rest can go in the wash! LOL
Renees3 Renees3 9 years
ZERO! I just don't buy things that are dry clean only. There are plenty of washable fabrics out there! I feel like cry cleaning is a waste of money. Although my boyfriend does have a pair of slacks that are dry clean only, but we didn't find that out until after I washed them haha. They're still fine!
Antioxidant Antioxidant 9 years
I'm a Dryel girl, too.
faerymagick15 faerymagick15 9 years
I never do dry cleaning. I don't have very many clothing items that require it, but if it does, I use Dryel, which works great!
sonya-ina sonya-ina 9 years
I never get anything dry cleaned. If the label says it, I either don't buy it or I use Dryell, which works great!
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