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Your Two Cents: Is There a Cupcake Bubble?

Here at Sugar HQ we're crazy about Kara's Cupcakes, but it seems everyone has their preferred cupcake supplier. From Sprinkles, Crumbs, and Magnolia to the smaller businesses that bake up delicious minicakes with fluffy icing, stores that profit from a cupcake craze have popped up like frozen yogurt shops over the past few years.

Their appearance has become so noticeable that one economic writer wonders if cupcakeries are the bulk of a bubble that's waiting to pop; he questions the durability of the boom, the relative expense of cupcakes, and fears it's a reactionary trend without staying power. What do you think — is there a cupcake bubble?

Source: Flickr User Darwin Bell

Join The Conversation
Kimpossible Kimpossible 7 years
I don't like storebought cupcakes, I don't care how good they claim to be. All the ones I've tried so far pale in comparison to homemade. That being said, I really have no idea if there's a cupcake bubble since I don't pay attention to the market.
Spectra Spectra 7 years
Like others have said, I think any bakery that offers only cupcakes will have a tough time keeping their offerings fresh/up to date. I think the cupcake bubble will definitely burst, so anyone who makes most of their money doing those will have to diversify.
sweetpeabrina sweetpeabrina 7 years
omgosh - Kara's Lemon Cupcakes are to die for.
GlowingMoon GlowingMoon 7 years
Yes, I think there is. Personally, I've never patroned any of the cupcakeries, as I make some very good cupcakes for my tea parties.
supercoolnat supercoolnat 7 years
Yes, but I plan on enjoying it as long as it's around! In moderation, of course.
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