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Apple Ads: How Far Have They Come?

A scan of an Apple-1 print ad from July 1976 popped up on the internet last week causing us to take a little trip down memory lane. The ad (seen at right or via link below) even features a painfully obvious typo in the opening line. "The APPLE-I System if (sic) a fully assembled, tested & burned-in microprocessor board using the 6502 microprocessor." While I couldn't find another Apple print ad to compare it to, I did find the iMac online ads for a little perspective.

While the Apple-1 ad is a tad messy and decidedly low tech, the new iMac ads haven't won any points with me either.

Sure, the new iMacs are all snazzy and take inspiration from the iPhone, and yes, they are thin, but am I the only person on the planet who is rather troubled by the accompanying slogan: "You can't be too thin. Or too powerful"? I know ads are all about hyperbole, but does saying "You can't be too thin" play into America's already troubled body images? I'll take low tech ad campaigns over that any day.

Check out a larger scan of the Apple-1 ad on Boing Boing.

Join The Conversation
maryanny maryanny 9 years
I think the "too thin" comment isn't bad at all. Maybe if they were advertising clothes or beauty products it could be found offensive. They have it right, in the computer world you can't be too thin or too powerful.
c0rkie c0rkie 9 years
LOL at 7bits' comment
beingtazim beingtazim 9 years
ha ha - i noticed the evil numbers too - very funny 7bits! :D i am bothered by the whole "you can't be too thin or too powerful" bit. anyone else?!
macgirl macgirl 9 years
The main difference in the first ad and the second is many millions of dollars. Advertising is very, very expensive (and not always worth the money paid ;-)
Emiily Emiily 9 years
hahaha, they are evil does anyone know what that junk even means?! 4K, isn't that just a kilobyte? damn, that's hardly any space! no wonder my first computer was so slow. it was a MAC that my mom got at a garage sale. the only thing i knew how to do on it was play Where in the World is Carmen San Diego? haha.
7bits 7bits 9 years
"We're apple and evil"
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