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Apple Ads: How Far Have They Come?

A scan of an Apple-1 print ad from July 1976 popped up on the internet last week causing us to take a little trip down memory lane. The ad (seen at right or via link below) even features a painfully obvious typo in the opening line. "The APPLE-I System if (sic) a fully assembled, tested & burned-in microprocessor board using the 6502 microprocessor." While I couldn't find another Apple print ad to compare it to, I did find the iMac online ads for a little perspective.

While the Apple-1 ad is a tad messy and decidedly low tech, the new iMac ads haven't won any points with me either.

Sure, the new iMacs are all snazzy and take inspiration from the iPhone, and yes, they are thin, but am I the only person on the planet who is rather troubled by the accompanying slogan: "You can't be too thin. Or too powerful"? I know ads are all about hyperbole, but does saying "You can't be too thin" play into America's already troubled body images? I'll take low tech ad campaigns over that any day.

Check out a larger scan of the Apple-1 ad on Boing Boing.

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