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Apple Announces iTunes Pass For Unlimited Downloads For Certain Artists

The New iTunes Pass: Is It Worth It?

Though it's not the subscription service everyone's waiting for, Apple has announced the iTunes pass, in cooperation with EMI, which is an $18.99 service that will allow you to subscribe to automatic downloads of a certain band for a limited amount of time.

The first band to get the Pass treatment is Depeche Mode; if you sign up, you'll get two singles immediately, their new album when it is released in a couple of months, plus videos, remixes and other presumably exclusive content.

All material downloads automatically to your iTunes account, and you'll be notified of its presence each time, and thankfully, it's in the DRM-free iTunes Plus mode. In the case of Depeche Mode, it'll last 15 weeks, so I'd expect that to be around the same for other bands they decide to do this for, though I haven't yet heard what other artists might be "Plus-ed" soon.

I'm eager though, I'd consider signing up if one of my favorite bands were involved. Would you?

Join The Conversation
jm1983 jm1983 8 years
uhmm too expensive
rocksister rocksister 8 years
Since I'm a Depeche Mode fan, I would get it if I had the 19 bucks, it would be worth it with the b-sides and remixes, which are hard to find, and I'm sure that iTunes are gonna add more artists to this iTunes Pass. They're just doing this with one artist to see if it'll fly, I'm sure.
kcwebgirl kcwebgirl 8 years
if i pay a monthly fee i should be able to download whatever i want. this is another dumb idea from the music industry. i just buy the music i want or download it illegal and eventually i'll stop being lazy and jailbreak my music from itunes.
macgirl macgirl 8 years
Yeah, I think I'm out as well.
MissMarisol MissMarisol 8 years
Not at all.
aistea311 aistea311 8 years
I love depeche mode but I would rather just wait for the CD since it comes out on my birthday.
margokhal margokhal 8 years
If it was a pass for ANY bands, or even a selected set of bands [maybe ones that are similar to each other that you like in Genius Mode on iTunes?], then maybe. But for ONE band? NO. Buying individual albums and songs would be cheaper than that.
amloveaffair amloveaffair 8 years
With Zune you can get a pass for $15 and download anything you want.
starangel82 starangel82 8 years
Nope.
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