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Apple Will Now Price Match With Other Retailers

Find a cheaper iPod Nano at Best Buy, but you'd rather pick one up at the Apple store? Now thanks to Apple's new policy, retail managers can now match the prices of other authorized retailers.

And not only does this include the standard Apple products like iPhones, MacBooks, and iPods, but this also applies to other merchandise in the Apple store like accessories and laptop bags.

Source

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diornotwar2 diornotwar2 8 years
Man, it's about time!!
esmerb esmerb 8 years
Shut up!!! That is so cool!
margokhal margokhal 8 years
This might be cool...except I'm wondering whether they will match bundle deals too, like buying an iPod and getting a $15 iTunes giftcard for free. Most of the authorized resellers I've seen only come down maybe $50 - $100 on the Apple Store prices, which is what I would pay using my student discount. So...until the MSRPs come down some...yeah, this isn't going to be that advantageous for me.
PiNkY-PiNk PiNkY-PiNk 8 years
that's cool. now if only they'd drop those prices... :)
psychobabble psychobabble 8 years
I believe the recycling is only at an Apple store though.
psychobabble psychobabble 8 years
Great! Hopefully you can combine this with the discount for recycling an old iPod. I'm saving up for a new iPod and hoping to turn in my 1st generation mini for the 10% discount!
glam-sugar glam-sugar 8 years
Wow!
Antioxidant Antioxidant 8 years
My understanding for years has been that authorized Apple retailers (not Apple stores) cannot lower the price on Apple's products. Apple is very protective of its brand and has strict rules for retailers. But maybe that's changed in the few months I haven't been working at a computer store.
millarci millarci 8 years
sweeeeet!
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