Ooh, Apple's trying to be edgy. During Sunday's Grammy Awards show [1], the company ran a commercial about how to make music using an iPad — from writing lyrics to recording songs to performing a concert. Featuring the artists Elliphant and The Gaslamp Killer and a remix of the song "All or Nothing," the ad was also shot on an iPad. You like? Twitter did.
Wow @GASLAMPKILLER [2] in the new iPad commercial just made my head explode
— Friends of Friends (@FoFMusic) February 9, 2015 [3]
That was a badass commercial featuring @elliphantmusic [4] love herrr #ipad [5] #GRAMMYs [6]
— Rania Khoury (@RaniaKhoury) February 9, 2015 [7]
WOW GLASS LAMP KILLER AND ELLIPHANT DID AN IPAD COMMERCIAL DAMN THATS SO SICK
— Adam Es (@adamxes) February 9, 2015 [8]