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Belkin Accused of Paying for Positive Product Reviews on Amazon

Geek Out: Do You Trust Online Reviews?

When buying something online, I almost always gravitate toward websites that provide me with customer reviews, like Amazon, Zappos, Overstock, etc.

It makes me feel just a little bit more secure that I'll like my purchase. But that doesn't mean I don't take each review with a grain of salt, especially since too many reviews can be overwhelming, and now I have another reason to be wary; the gadget accessories giant Belkin has been accused of paying for positive reviews of its products on Amazon.

If that's true of the retailer, then I'll experience another shock of suspicion; not only can I not trust actual reviewers because we might have different opinions, but I can't trust reviews at all because they might be fakes? Oy.

What's your opinion of online reviews, before and after the Belkin scandal?

Join The Conversation
ginnygordon ginnygordon 8 years
I enjoy reading reviews and use them to make decisions about electronics and beauty products, but like the commentators above, I don't let any one review influence me too much.
menthadict menthadict 8 years
don't always trust them but i certainly read them, for ex. websites like,
Gabriela14815884 Gabriela14815884 8 years
I take time to look at some of the reviews but I take them with a grain of salt. Like you mentioned, you never know if they are fake or not - some people have way too much time on their hands and could easily write phony reviews. I usually only stay away if the majority of the reviews are negative then I usually don't purchase the item.
TinaDenali TinaDenali 8 years
I really rely on reviews when I make purchases. I do take everything with a grain of salt, though. :)
TidalWave TidalWave 8 years
I absolutely do. There was an apartment complex where the employees were hired to write up positive reviews about the place but it was pretty easy to see through them.
melizzle melizzle 8 years
I like reviews, particular when they come from trusted sources (i.e. suggestions from the Beauty Product Junkies group).
macgirl macgirl 8 years
I do like reviews but I definitely don't believe everything I read. It is usually pretty obvious to spot the fake reviews as they generally sign up and only ever post on that one thing. Or like Evil said it is just written funny. Fake reviews are sad. I'm very disappointed with Belkin if that is true. Why not make a good product and let it speak for itself?
bornthisway bornthisway 8 years
I always look for reviews when buying electronics, and sometimes when thinking about trying new beauty products. Before the scandal, I had been suspicious of the company writing the review themselves just because it makes sense for them to try it. So I usually try to look on multiple review websites and see how the reviews match up.
EvilDorkGirl EvilDorkGirl 8 years
Anytime I'm buying things, I take a look at reviews... it just depends on whose. For electronics or anything expensive, I usually look for a reliable source (Macworld, Consumer Reports, etc). For clothes, shoes, makeup, and that sort of thing, I always read reviews. It helps to know if a skirt runs a little small, or if that red lipstick is REALLY red, and I've found those types of reviews to be helpful and honest. But sometimes you read a glowing review of a product and you're like, "Wait... that sounds too good, and it's way to well-written." In that case, I try to find a negative review for an honest perspective.
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