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Benjamin Moore Launches Color-Paint-Matching iPhone App ben Color Capture

Color Me Happy: Benjamin Moore's Paint-Matching iPhone App

When I painted my apartment last year, I went with Benjamin Moore paint because they seem to have the most vibrant colors and the paint is high quality too. And now they want to make that vibrancy accessible — iPhone-accessible.

The new ben Color Capture iPhone App (which will be available in the App Store on June 1 for free) lets you take a photo of anything you're around, and the app will show the closest matching colors in the Benjamin Moore catalog — there are over 3,300, so it should be easy to get a pretty dead-on match.

Shake the phone when your matches come up, and it'll give you coordinating colors for your new palette, and once you're convinced these are your home's new hue, it'll use the phone's GPS to find the nearest retailers with the Moore paint.

How's that for decorating on the go?

Join The Conversation
PeggyBerk PeggyBerk 8 years
(Love this blog - glad to learn I'm not the only design geek out there ;-) ! It's been available since Monday, but I'm sorry to say more than a bit disappointing... I spent about 10 hours testing it and comparing it to other iPhone color apps and I just don't think it's ready yet.. http://areaaesthetics.typepad.com/airings_on_design_by_area/2009/06/confessions-of-an-app-addict-the-skinny-on-color-apps-for-the-iphone-.html I love the company's paints and spec them 99% of the time so I hope they do some more work on this app....
aistea311 aistea311 8 years
I like this :)
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