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Buy Polo Ralph Lauren From Your Cell Phone

Remember the days when if you wanted to do some shopping, you had to actually go to the store fully clothed, try things on, pay a real person for them, and then drive yourself back home? But then came the Internet and the effortless joy of shopping from the comfort of your own home, wearing just pajamas or nakedness, and now a faceless man drops your new clothes on your doorstep!

Ralph Lauren is hoping to stage a similar tech shopping revolution by enabling you to buy Polo Ralph Lauren from your cell phone.

To learn how it works, just


With software that you would download, you would then take pictures and scan in bar codes placed in magazine ads, store windows, and mailings —but you're then directed to a mobile version of their website, where you have the option to purchase items.

It's slightly exciting, but what I want is the ability to scan and purchase at once — after all, if you have a browser on your phone, you can already order things online.

Lauren says this is aimed at a customer "who's interested in our brand and interested in technology, and wherever the two meet" — hello, geeksugar readers!


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