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Cargo Introduces Makeup For High-Definition Shoots

Beauty and the Geek: Even Makeup Has Taken Blu-ray's Side

First Netflix chooses Blu-ray, now makeup manufacturers are! Recently Bella alerted us to Cargo makeup's subtle entrance into the tech world with their new line of products, including a mattifier, powder, mascara, gloss, and highlighter, that have been specifically formulated for use by makeup artists on the set of high-definition shoots. The line is called "blu_ray" — it's interesting that they used an underscore instead of the official hyphen of the real Blu-ray, plus, this naming is just the latest visitor to HD-DVD's funeral.

The high definition of HDTV and Blu-ray is otherwise exciting: It looks amazing! But, uh, my sensitivity as a woman skews my view a little, ever since I heard that actresses have been freaking out since the advent of this technology — you can see everything on an actor's face — wrinkles, makeup, acne — and many people have responded by seeking our more Botox and other plastic surgery to make up for it. Yikes! Here's hoping the makeup works, ladies.

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