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Will Cleavage Help Sell The iPhone?

Now that women are just as obsessed with the latest gadgets as their counterparts, is it really necessary to have Playboy model look-alikes drooling over products in ad campaigns?

With the iPhone's release quickly approaching, it will be interesting to see what marketing schemes are used to increase its visibility so to speak. We've already seen the official Apple iPhone commercial but will we be seeing any images like this one I created (yes, that's right people it's FAKE) in magazines such as Stuff and FHM? Thanks to the techie gals over at Shiny Shiny for bringing up the topic of the ins and outs of using sex to sell gadgets.

Join The Conversation
XDeexDeeX XDeexDeeX 10 years
Who needs that when you can JUST get the iphone? That's disgusting and disturbing.
celeb_obsessed25 celeb_obsessed25 10 years
Sex sells! I think it will help sales but they don't really need the boobage, their products are cool already!
dilligaf dilligaf 10 years
What phone????
rubiesymusica rubiesymusica 10 years
let's face it when you think of apple, you don't also then think of sex but i think the hello ad is cute- widespread for all the demographics. but maybe they might have to do a more adult ad like its been done for the enV or razor or chocolate phones-just not sex or sexy.
LaLaLaurie06 LaLaLaurie06 10 years
Please don't use sex to sell a phone. That is so unnecessary as is the already overdone sexualization of advertising and pretty much every industry in our society. And people wonder why 12-year-olds are having sex.
redheadedwoman82 redheadedwoman82 10 years
Apple has never resorted to sex to sell it's products; to be quite honest, neither has Microsoft. That's not to say it won't become an issue eventually, but I honestly think the iPhone, as expensive and all inclusive as it is supposed to be, will stand alone - or at least in a "Mac Vs PC" type add...*rolls her eyes*
macgirl macgirl 10 years
Apple is very vanilla with their advertising. They also don't really do any targeted adverts. So a REAL Apple ad in FHM or Stuff will look the same as one in Rolling Stone or Cosmo. How FHM shows off products is totally different. If they use an iPhone in a shoot as a decorative nipple cover I don't think there is much Apple can do to stop them. FHM knows their market and they are not trying to sell the iPhone as much as sell the magazine ;-)
pink_orchid pink_orchid 10 years
oooh i just re read that. you photoshopped it >? i bought into it! that explanis why the phone line up adn the hand was odd. but i did buy it :P
groby groby 10 years
Wow. I'm truly impressed, geeksugar. Thanks for clarifying the article, and sorry about my morning crankiness. I promise to be good from now on ;)
pink_orchid pink_orchid 10 years
it would sell if she wasnt holding it like an idiot... looks like its her first product placement shoot.
redsugar redsugar 10 years
Sex sells, but if they REALLY want to sell it, they should ask a scantily-clad Tina Fey to sell it.
groby groby 10 years
It's not coming from Apple. It's Stuff/Maxim/whatever who makes those pictures. And they don't do it to sell the iPhone, they do it to sell the magazine. But let's not have facts get in the way of pageviews... (Not disagreeing on the fact that the pictures are somewhere between stupid and degrading, though)
CupCate CupCate 10 years
Thank you very much! I really enjoyed writing this article, and am glad you liked it! :) -Cate Shiny Shiny
azucar_maddy azucar_maddy 10 years
I'm surprised to see this coming from Apple.
NYShuls718 NYShuls718 10 years
Maybe I'd just like to believe that Apple doesn't need to use sex to sell their new iPhone, but either way it's completely unnecessary. I enjoyed the ad used during the Oscars -- the movie montage with stars answering their phones. Apple is such a creative company, they should be able to come up with something better than a lady in a bra.
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