With a reputation as the communication device of choice for B-list celebrities like Brooke Hogan and Brody Jenner, the newest Sidekick model may soon hit the market in a more colorful, eye-catching package. According to Gizmodo, the Sidekick ID will be available in a variety of colors and will have a $50 mail-in-rebate (making the final price $100) and an April 18ish release date.

The special edition Dwayne Wade Sidekick 3 was released in February.