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Do Women Use Ereaders Over Tablets?

The Changing Face of Gadget Owners

Can gadgets ever be decidedly female or male? While we've seen companies design technology specifically for women, we haven't heard too much about a gadget being more popular with one gender over the other.

A new survey from Nielsen shows females are the predominant owners of ereaders while men own more tablets. Women make up 61 percent of ereader users and only 43 percent of the tablet users.

While the survey doesn't go into more details about why women seem to prefer ereaders over tablets, some have speculated women read more books and have more use with a single-purpose device.

In addition to voting for your gadget below, why do you think there is such a noticeable difference in the gadget choices of the sexes?

Join The Conversation
karyney karyney 5 years
My brother and I both have eReaders. I think I am more gadget-obsessed, however, and will soon have a tablet. He does not have one.
bethinabox bethinabox 5 years
I have a Kindle and I adore it... The geek in me really, really wants a tablet but I just can't find a purpose for a $500 device that doesn't really do anything new for me. ahh!
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