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Facebook and Bing Partner For Social Search

How Bing Says Search Gets Better Because of Your Friends

Today, Bing and Facebook announced a partnership, debuting Bing's new social search function. In short, it's a way to combine your friends' recommendations with other search suggestions, providing a complete set of results and information about any given topic. This new functionality will live both on Bing.com (in its own vertical) and within Facebook search.

Learn more about the new feature after the break.

Searching for movie recommendations, restaurants, or other local events is a natural fit for this sort of search power, but according to Bing, so is searching for a specific person. Four percent of queries are related to a specific person, and Bing hopes that the integration of Facebook into its searches will make your people-searching more efficient and relevant — the results will show people with whom you have mutual friends first. Facebook's Mark Zuckerberg was quick to announce that Bing will only have access to the information you've already made public on Facebook (another reminder to check those privacy settings!).

Facebook plans to roll out this feature to US customers over the next few weeks.

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