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Garmin's New Ad For Nuvifone Shows Off Cool Phone But Alienates Women

Garmin Nüvifone Ad Reinforces That Dudes Don't Know What Women Want

Garmin's nüvifone looks like an awesome smartphone, especially if you've been waiting for a device with amazing GPS — the nüvifone bills itself as a GPS-device first and a cell phone second. In this new ad from Garmin, we get to see how great the GPS potentially works, as three different characters — John, Suzie, and Joey — illustrate the uses of the nüvifone.

John and Joey get to use the phone for news, GPS, music, and blogging, but what does Suzie use it for, you ask? To check her schedule or rock out? Nope, Suzie loves shopping! Suzie also loves spotting a new bistro to have lunch at. She also uses her nüvifone for — oh, wait. Wait. Nope. That's all Suzie uses her nüvifone for. Hey, at least with the ShePhone, we had options. The nüvifone is projected to come out in the third quarter of this year — let's just hope that by then, they know a little more about women.

Watch the ad and tell me what you think!

Adrenalynn75 Adrenalynn75 9 years
This is going to be my next phone!!!!
mkb44 mkb44 9 years
typical post-9/11 misogynist pov.
x_juicyfruit x_juicyfruit 9 years
Daisie Daisie 9 years
LoL! Makes me glad that the GPS in my car is a Magellan! lame is this? Also, it sounds like "moviephone". Stupid name..stupid ignorant ad....stupid ignorant company!
Jude-C Jude-C 9 years
calamari calamari 9 years
I work in advertising and it embarrasses me that so much tech advertising still relies on that kind of stereotype. There are lots of women working in the industry (most of my creative directors have been women). I just can't think of any excuse for ads like this. At best its stupid, at worst its offensive.
aimeeb aimeeb 9 years
So sad...
wickedcupofjoe wickedcupofjoe 9 years
Oh don't get me started... totally burns my hiney that ad agencies think of women with gadgets that way. :S
Princesskitty22 Princesskitty22 9 years
Oh, jeez. lol I love how her husband was in a suit checking stock options, too. lol
Lovely_1 Lovely_1 9 years
:ROTFL: that's so true Geek :) We shop and look for places to eat :)
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