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George Lucas Owns The Term DROID, Motorola Pays a Fee to License It

George Lucas Owns the Droid: the Name, Not the Phone

What do George Lucas and the Droid smartphones have in common? More than you'd think! I'm stoked to get my hands on the new device being offered up by Motorola Droid from Verizon to see if it really can top my iPhone, but when I got an invite to the San Francisco launch party I noticed something interesting at the bottom: the word "droid" is licensed to Lucasfilm LTD, which means Motorola pays a fee to the Star Wars icon to use his trademarked term.

I got the facts confirmed by a friend that works at the Lucas compound, but also found some other interesting tidbits about the name. The same device is being called the Milestone in Italy and Germany, but comes with more advanced multitouch support. Ah, the things you learn!

Image Source: Getty
Join The Conversation
Benjamin2653425 Benjamin2653425 5 years
Why would you want to pay for the name Droid. Competely ridiculous license.  Stop using Lucas / Star Wars licenses and let the world move on to something new.
mrskrismendoza mrskrismendoza 7 years
He owns the name? Ugh.
PinkNC PinkNC 7 years
This is why George Lucas has a billion dollars in the back :) He owns A LOT!
Gdeeaz Gdeeaz 7 years
I really want this phone but am going to wait a few weeks to read some reviews on it.
Bksuga Bksuga 7 years
omg..i've been looking at this phone and its gonna be a seller but now with the him saying he want it.. geeks will flock...lmao
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