I don't need to go off on a rant about why I love Google so much, lest I compromise my professionalism by being too gushy. In short, it's the quality of Google's technology and products that won me over, but what keeps me an avid user is its customer service.

The company's latest achievement is the new Google Help Forums, which include improved searching and a ranking system so you can get support easier and faster. I love the accompanying video to this new announcement, because I feel it shows them really considering what their customer wants and needs. It's a tossup as to what makes Google great.

What do you think?