Google sure knows how to have some fun. In addition to announcing a huge restructuring of how it will function under a new company [1] called Alphabet, it also hid a shout-out to Hooli — a fictional company in the HBO show Silicon Valley.

First spotted by [2] Politico deputy media editor Alex Weprin, it's pretty easy to find the shout-out and link to Hooli: search for "drone delivery effort" in the company's blog [3]. Click on the period, and you'll be redirected to the fake website of Hooli XYZ [4], the "experimental division of Hooli." You can see below how it looks in the code of the page itself.

The show, a parody and sometimes way-too-real depiction of what living and working in Silicon Valley is like, uses the fictional company Hooli as a form of intimation of Google. It only makes sense that in a sentence about Alphabet's X lab that Larry Page would include a hidden gem like this. Thanks for the treat!