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Image Source: Apple [1]
Apple just made it easier to change from Android to iOS with a new app in the Google Play Store called Move to iOS [2]. It's free, available now, and pretty easy to use.
To begin, download the app on a phone or tablet with Android 4.0 or later and choose what you want to migrate — photos, messages, contacts, bookmarks, and your Google account. Your new iPhone will then "create a private WiFi network and find your nearby Android device running Move to iOS." Apple has complete instructions [3] on its website and a support site [4] in case you run into any problems. If you're making the switch on an older Apple device, just make sure it's already installed with iOS 9 or else the migration won't work.
Sorry, Android, but Apple's found another way to try and keep you out of the game.

Image Source: HBO [5]