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I Look Like an Engineer Hashtag

What Happened After People Said This Woman Was Too Pretty to Be an Engineer

We know that for many women, working in the tech industry can be extremely difficult. So after a tech company's ad featuring one of its female employees went viral for all the wrong reasons, she took it upon herself to make a statement. Read on for more details in this post originally featured on Digiday.


Image Source: Twitter user isisAnchalee

Isis Wenger started a revolution of the hashtag variety.

It all started when her face began appearing around San Francisco in a massive ad campaign for her employer, a tech company called OneLogin. Along with a picture of the 22-year-old, the ad features a quote on why she liked work there, reading "My team is great. Everyone is smart, creative and hilarious."

The ads, however, drew backlash from jerks complaining that since she's an attractive woman, she can't possibly be a developer. "If their intention is to attract more women then [sic] it would have been better to choose a picture with a warm, friendly smile rather than a sexy smirk," complained one.

Head over to Digiday to read the full story about how this prompted Wenger to start the viral hashtag #ILookLikeAnEngineer, some examples of which are below.

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