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Impossible Project to Bring Polaroid Instant Film Back Is Under Way in Holland

If Polaroid Is Revived, Will You Adopt It?

It was sad news when we first heard that Polaroid was halting production of its instant film, but as photography buffs who mourned, wasn't it partly our fault? I'm sure there are some shutterbugs who stayed loyal to film, but I would guess the majority of us have gone digital — an adoption that precipitated Polaroid's demise.

This January, hope returned when the company's former employees announced they were taking on the "Impossible Project" to bring instant film back into production. The New York Times caught up with the group, whose efforts are underway in Holland.

Lucky for those of us eager to get back to shaking our Polaroid pictures, the group is very eager to get going, and more importantly — confident that there will be buyers for Polaroid: "If everyone runs in one direction, it creates a niche market in the other,” one of the backers says.

So is he right? Will a generation used to skyrocketing megapixels embrace the retro film and actually buy and revitalize Polaroid, or do we just like the vintage memories, content to recreate it with services like Poladroid?

Will you?


Join The Conversation
mouldy mouldy 8 years
i would definitely go for polaroids but it's kinda pricey. make it cheaper and i'm all out! whoohoo!
LovelyLiLKatie LovelyLiLKatie 8 years
i love polaroids, i stocked up on film a few weeks ago. There is something about the look of polaroids pictures that makes them very very special. They are kinda fuzzy and muted but i love it. i think polaroid isnt popular anymore becuase its so expensive... they need to find a way to make it more affordable to compete in the market.
RockAndRepublic RockAndRepublic 8 years
The perfect Polaroid camera for me would be if they made one that took memory cards and still printed the instant pictures. If they already have one, i'll totally look for it.
Isista Isista 8 years
I would totally buy it. Not my ideal for a night out clubbing and pictures with friends, but for at home or more artistic shots, oh my god, it would be amazing. I think that digital cameras can't even compete with Polaroid as far as how artistic and cool their photos come out. Maybe that makes me a camera snob, but hey, it's the truth.
equestriennechic equestriennechic 8 years
I have to admit that I wouldn't buy it myself, but I still find it sad that they won't make it anymore :(
c4rolin3 c4rolin3 8 years
karen- very true.... damn those mirrors in shops which make you look slimmer and then you get home and the vision is very different indeed :)
karen-zoo karen-zoo 8 years
#11, I wish you could take pics of yourself when you're trying on clothes out in the shops without looking like a complete weirdo
c4rolin3 c4rolin3 8 years
i definitely would. they're so cool and give great images. i definitely agree with the immediacy factor of having the photo. they're ace for a night out. i keep thinking of advertising campaigns which would work. i love in clueless how she doesn't trust mirrors so always takes polaroids to see what she looks like :)
MissHalfway MissHalfway 8 years
Yes i would buy it!!!
RockAndRepublic RockAndRepublic 8 years
Yes! I have a camera.
floppyfish1986 floppyfish1986 8 years
they should bring them back for sure but come out with sexier cameras!
sahayra sahayra 8 years
btw you're not supposed to shake polaroid pictures
leeluvfashion leeluvfashion 8 years
I would buy a Polaroid. Lately I've become obsessed with seeing cool, interesting shots taken with Polaroids (seen on Flickr) and would be up for trying/joining in w/ the shots.
Chouette4u Chouette4u 8 years
I hope Polaroid comes back, but I personally have no use for it anymore.
Gdeeaz Gdeeaz 8 years
yes i would buy it. i do a lot of volunteer work and take lots of pictures of the kids who go. i never get to give them any of the pictures because i never see them again so being able to just hand over the picture right then and there is great.
CiaoBella2 CiaoBella2 8 years
Absolutely! I'm currently looking for a used camera.
MicrosoftSally MicrosoftSally 8 years
that would be awesome. i am so there.
devils devils 8 years
hell yeah i'd buy it.
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