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Impossible Project to Bring Polaroid Instant Film Back Is Under Way in Holland

If Polaroid Is Revived, Will You Adopt It?

It was sad news when we first heard that Polaroid was halting production of its instant film, but as photography buffs who mourned, wasn't it partly our fault? I'm sure there are some shutterbugs who stayed loyal to film, but I would guess the majority of us have gone digital — an adoption that precipitated Polaroid's demise.

This January, hope returned when the company's former employees announced they were taking on the "Impossible Project" to bring instant film back into production. The New York Times caught up with the group, whose efforts are underway in Holland.

Lucky for those of us eager to get back to shaking our Polaroid pictures, the group is very eager to get going, and more importantly — confident that there will be buyers for Polaroid: "If everyone runs in one direction, it creates a niche market in the other,” one of the backers says.

So is he right? Will a generation used to skyrocketing megapixels embrace the retro film and actually buy and revitalize Polaroid, or do we just like the vintage memories, content to recreate it with services like Poladroid?

Will you?


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