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Japanese Machine Uses RFID To Make Crowds 'Buy Now, Buy Often'

Japanese Machine Uses RFID To Make Crowds 'Buy Now, Buy Often'

RFID technology, an automatic identification method, relying on storing and remotely retrieving data using devices called RFID tags or transponders, isn't just being used to create talking Mini Cooper billboards anymore.

Digital World Tokyo reports that Fujitsu is using a UBWALL machine (pronounced 'U-B-Wall'), which is a giant plasma display panel loaded with RFID and Wi-Fi, to share 'information' with the masses. Apparently, a financial services company is installing the terminals in its branches around Japan in an effort to provide more information about trading, stock prices and branch services. Here's more:

The main draw of the UBWALL is a 50-in plasma screen that displays general information in 'attract' mode until a customer approaches and is detected by a motion sensor. It then switches to offer a menu of services and the option to find out more about them, all navigated through using the touch-sensitive display.

Not sure this would ever catch on in the states, but the idea of a giant plasma information station is pretty exciting.

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Join The Conversation
clbailey1 clbailey1 10 years
Interesting concept, though! I'd use it as long as it provided information vs. advertising
GIOVS GIOVS 10 years
yes, for US i don´t think is a good idea
catstarr catstarr 10 years
It seems cool, but I don't really think it would catch on in the US.
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