<The indomitable Karim Rashid — known for being a modern artist who puts his twist on practical household items — strikes again. Working with Italian company Alessi, Rashid has made an accessory that's bright, simple, and graphic — all the aesthetic properties I appreciate in my favorite websites and gadgets.

The Alessiwatch comes in black, green, light blue, brown, pink, violet, and red — and I'm already plotting out not which color to get, but which colors. Do these Alessiwatches do the same thing to you, or are you into a fancier or perhaps digital face?