Kim Kardashian [1], Instagram queen, told The Hollywood Reporter what simple steps the rest of us [2] peasants can take to reach 28 million followers.

Things we learned: Kim will post any picture if she's feeling good about herself, even if it means cropping out North [3]. She also "doesn't do filters" because she can't figure out how they work, and she doesn't like the way they look. LOL. Plus, Kim doesn't follow other celebs "just because [they're] friendly," because that's downright silly. And inspirational quotes are so lame.

Get the full scoop over at The Hollywood Reporter [4] — 28 million followers, here you come.