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Louis Vuitton Store In Rome Gets Geek Chic Makeover

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Louis Vuitton Store In Rome Gets Geek Chic Makeover

Apparently, Louis Vuitton isn't just obsessed with Scarlett Johansson and handbags that cost $42,000, the company has reportedly launched an effort to incorporate conceptual architecture into each of their stores and has given their new store on Rome's Via Condotti an amazing and techie makeover. According to Eternallycool, the front entry of the store features a plasma screen staircase that plays ever-changing tricks on customers. The screens play a loop of cascading water, trailing vines and even a classic Louis Vuitton trunk pattern.

The project was designed by architect Peter Marino, who I found also gave the Hong Kong Louis Vuitton store a techie twist. To see those images,

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Join The Conversation
peachiepink peachiepink 9 years
very pretty. but possibly dangerous for those with epileptic tendencies?
Beauty Beauty 10 years
Wow, it's so high tech and high design at the same time. Really visually stunning.
gigglechic8 gigglechic8 10 years
Thats awesome! *thumbs up*
glam-sugar glam-sugar 10 years
Wow! That's cool, especially the purple one!
Nightwind Nightwind 10 years
Those are the sexiest stairs on the planet!
licia licia 10 years
These staircases are absolutely gorgeous!
redsugar redsugar 10 years
Someone will make this marketable for the everyday folk. Tired of the same-old, same-old? Push a button and BAM!, a new look.
shini shini 10 years
great, would feel like somebody when entering there :P
Meemaroo Meemaroo 10 years
Absolutely love the new look!
SweetMagicFairy SweetMagicFairy 10 years
Ko0ol
Princess-Rebecca Princess-Rebecca 10 years
Awesome!
brokenhalo brokenhalo 10 years
Freakin awesome!
kneesocks kneesocks 10 years
that's pretty sweet.
woodycakes woodycakes 10 years
wow, that's like a disco! :D
poetess poetess 10 years
It seems great but dizzying.
beingtazim beingtazim 10 years
yeah, i agree that that is really cool!
colormesticky colormesticky 10 years
Looks great, but somehow I see a lot of confused people losing their depth perception and falling ass over tea kettle.
Daylyn Daylyn 10 years
That is very cool. Love the look!
menthadict menthadict 10 years
this loks awesome!
koreniebear koreniebear 10 years
dude thats cool!!
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