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Microsoft Uses Young Kids For New Rookies "I'm a PC" Ads

Are Microsoft Kid Ads Better Than Previous Microsoft Ads?

I'm human; I was totally charmed by Kylie, the little girl from the new Microsoft ads. "I'm a PC and I'm 4!" she exclaims. While the Seinfeld ads were semientertaining, they were also pointless in that they didn't illustrate Microsoft's product at all.The following, more direct "I'm a PC" ads got more to the point (all kinds of people are PCs, dig?). Now it looks like Microsoft is going for our sweet tooth with the Kylie ad, first, and now, this one featuring 7-year-old Alexa, also showing how easy it is to upload photos to her PC.

Even though I think Macs and PCs are equally easy to upload photos to (maybe show the kids doing something a little more, complex, hmm?), I have to say that I like this series, known as "Rookies," a whole lot more.

What do you think?

Join The Conversation
SillyGirl SillyGirl 8 years
Every time I see the Kylie ad I promptly cheer when she says she makes the picture "better" and hope my future kids will be savvy like that. And then she says "I'm a PC" and I promptly boo. Love hate relationship.
allinavhcnerf allinavhcnerf 8 years
i havent seen the other one but the one with the asian girl's so cute!
witchbaby witchbaby 8 years
I love this commercial! so cute and its true some people--- ahem namely my parents don't even know how to upload a picture. I show them time after time with written instructions but somehow they don't know where to plug in things or what folder to open.
shafiii shafiii 8 years
they are so adorable!
syako syako 8 years
It's not a USB, it's a "thingy" :D :rotfl:
LOVErickii LOVErickii 8 years
i love them :D lucky she plugged the USB in the right way!!
kcwebgirl kcwebgirl 8 years
the 4 year old is adorable but who lets their kids play on the computer unattended?
amloveaffair amloveaffair 8 years
"They also fail to show all the freaking "Allow this program to run" security alerts that will inevitably pop up with Vista. So annoying!" You can make it stop doing that.
macgirl macgirl 8 years
I'm not trying to start anything but "Windows is an infantile, idiot-basic operating system" is not why I am anti windows. I actually feel that people use those kind of terms to describe OS X. Funny how both sides see it :-)
kiwigeek kiwigeek 8 years
I prefer the other ads as these lure me with the kids cuteness, whereas the other one (i found) was funny. I just prefer humor over cuteness.
dootsie dootsie 8 years
I think these are actually pretty counter intuitive... people who are anti-Windows almost always think that Windows is an infantile, idiot-basic operating system. They also fail to show all the freaking "Allow this program to run" security alerts that will inevitably pop up with Vista. So annoying!
ChicBookFiend ChicBookFiend 8 years
The little girl is cute, but all of these "I'm a PC" ads are pointless because the marketers behind it totally missed the mark. Apple's "I'm a Mac, and I'm a PC" ads aren't showcasing the two actors as the sort of computer users they are, but rather as the computers themselves. That is why PC freezes, is fat because it's bundled with a bunch of third-party software, etc. Instead of a boring ad in which they show both computers and what makes a Mac better than a PC, it showcases a funny, entertaining ad featuring two guys as the respective hardwares. When Microsoft makes a counter-ad featuring a diverse group of people shouting, "I'm a PC!" in an attempt to illustrate that PC users look nothing like the guy in the Mac ads... Well, it just shows me that they should've hired a better marketing team.
adorKablefae adorKablefae 8 years
The Kylie one makes me melt everytime I see it. Even though it's a vista thing, but yeah. She's just too precious! She could be endorsing... uh... cigarettes(?) and I would buy them. She's just so cute! But I'm a sucker for youngsters. I haven't seen the Alexa one on TV, but she's definitely not as adorable. Just sayin.
amloveaffair amloveaffair 8 years
I forgot to add that while these commercials are cute. It's really not that easy. Sending off pictures like that requires you to use the mail service that comes with your PC and that's almost always crap. The only reason I don't have a mac is because we can't afford one.
macgirl macgirl 8 years
This is Apple-esque advertising, which I dislike. There have only been a very few commercials that actually show how easy and full featured some of the bundled software is. Does most of the world even know that Apple makes server and server software? No, as they don't advertise it. Microsoft is going after the people who are thinking about switching. I think if you have already switched you know better ;-)
MuggleCrazed MuggleCrazed 8 years
The main thing that bugs me about these commercials, not saying they're bad, but they don't tell about the product. They tell of the people who use them. This is an example for me of Microsoft using numbers to get people to buy from them and not the actual quality of the products.
starangel82 starangel82 8 years
I think the commercials are cute. They make me smile. But I don't think they are going to sell more PCs.
kyledylanconner kyledylanconner 8 years
So they think little kids are gonna' sell product because they're cute?...
margokhal margokhal 8 years
Kylie's commercial was kind of funny...mostly because I know firsthand that it's NOT that easy! [Or else I wouldn't have switched to Mac! ;)] Yeah...I think the commercials are a bit misleading, but the kids are cute. They make me smile.
syako syako 8 years
I love the 4 and half girl! She makes me smile. :D
macgirl macgirl 8 years
I'm odd too so you're probably OK ;-)
GoingLikeSixty GoingLikeSixty 8 years
I think these ads are a load of crap. Please test them. Find a 4 1/2 year old and train him/her to upload a photo. Distract him/her for ten minutes and then video them trying to upload a photo. These play to the lame concept of the video professor ad: "My three year old daughter knows more about the computer than I do."
amloveaffair amloveaffair 8 years
"Not sure why the title of this post would be construed as misleading, but maybe I'm missing something? " Maybe because it seems like she didn't have a problem with the "I'm a PC ads" so it's like asking "are these better than the Seinfeld ones?" I don't know! I'm odd!
macgirl macgirl 8 years
Not sure why the title of this post would be construed as misleading, but maybe I'm missing something? I thought Kylie was cute but when it came to the punch line all I could think was my oldest had his first Mac just before 4 and could do all that as well ;-) I think it is good for them to put a more family spin on the PC as well as giving it a more fun reason to use it. I hate it when they try and make it out that Mac's are for frivolous uses and PC's are all business. If that was true I wouldn't have a job.
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