Skip Nav
Email, LiveJournal, and Other Internet Firsts That You Probably Don't Remember
Tech Tips
11 Free Organizational Apps to Help You Get Your Sh*t Together
Digital Life
Mark Your Calendars! This Mesmerizing Light Show Is Coming to the Skies This Month

Models Take to the Streets of Manhattan With Sony Vaios

Here's one way to draw attention to a product. Take a group of hired models and dancers, arm them with Sony's clutch-sized Vaios — like the P Series Lifestyle PC — dress them in the clothes of emerging designers, parade them all around Manhattan, and what do you get? A brilliant marketing campaign by Sony.

The Wall Street Journal Blog notes how this joint fashion-tech campaign will kick off NY Fashion Week in a couple of weeks, with models wandering through the Bryant Park tent on Feb. 13 and 14. — still toting their Sony laptops.

And starting tomorrow, you'll be able to track the models and IM them from Sony's Go Lightly site. Sony will also be posting photos and videos from the campaign on YouTube, Flickr, and Facebook.


Around The Web
Join The Conversation
kitkatherine kitkatherine 8 years
i love fashion and techonology ugh these are almost as great as those vivenne tam hps
kcwebgirl kcwebgirl 8 years
what a great campaign!!! i love the idea of combining fashion and technology. wish i could have seen it live.
This "Invisible Man" Campaign Is So Trippy
Quick Celebrity Engagements
PlayStation Network Down 2014
Sony Xperia Z3 Release Date
How to Light Paint
Sony World Photography Winners
Sony Full-Frame Camera 2014

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Technology & Gadgets
All the Latest From Ryan Reynolds