The Super Bowl brings out the best and worst of brands, and this year is no exception. Mountain Dew did not hold back with what might be the winner for weirdest commercial ever, thanks to a Puppy Monkey Baby character.

The commercial, which promotes the company's Kickstart drink, debuted four new flavors. They are midnight grape, watermelon, blueberry pomegranate, and blood orange. The drink itself sounds interesting: a combination of "Dew, fruit juice and caffeine," according to ABC News [1]. To promote the drink the commercial starred a Puppy Monkey Baby character — the idea being that the Puppy Monkey Baby embodies the best parts of a Super Bowl commercial combined in one element.

The Internet did not deal with it well. People were insanely confused and weirded out. Of course, the hashtag #puppymonkeybaby [2] started trending on Twitter and was only second to the Super Bowl's official hashtag, #SB50. Take a look at some of the best reactions ahead.

Related:

9 Memes From the Super Bowl That Will Take Over 2016 [3]

This Hot Super Bowl Ref Could Raise Our Flag Any Day [4]

First, watch the commercial with Puppy Monkey Baby.