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Netflix Raises Prices on Blu-ray Access

Netflix Raises Blu-ray Access Prices: Still Worth It?

I was quite peeved when I got an email yesterday from Netflix saying that the price for Blu-ray access was being raised from $1 to $3 for my two-at-a-time membership (check out a price breakdown).

I took it in stride when they upped it from being free to $1 per month last year — I love Blu-rays and with my HDTV, I only rent a DVD if it's the only format available. Netflix's reasoning — that the Blu-ray demand has gotten popular and Blu-rays cost more — makes sense, but it also feels like we're getting the shaft. I've been a loyal customer of Netflix for years, and started getting Blu-rays when I got my PS3. I'm bummed.

When Blu-rays eventually get cheaper, will the price be reduced? I understand this from a business perspective, but like I said, I'm bummed — and yet, I won't get rid of or downgrade my membership. It's still the best option I have for renting movies, so I'll take this and just have to accept it.

On the other hand, while the economy is the way it is, I'm taking a good hard look at my monthly expenses, and getting hit with a higher bill is not what I want to see.

What do you think? Is it still worth it to pay a couple bucks more for Blu-rays?

hanako66 hanako66 8 years
I feel the same way, but at this point I am not going to go back to traditional dvd's unless blue ray isn't available...the quality is just too good.
verily verily 8 years
Don't have the setup to make use of blu-ray, but that price range would totally not be worth it if I did.
queenlizzie queenlizzie 8 years
It's worth it, but not THAT worth it. We downgraded our subscription to 3-at-a-time (instead of 4-at-a-time), but we kept Blu-ray.
glynislily glynislily 8 years
I think this sort of thing will decrease some people's interest in the new technology. I mean the price of Bluray disc alone vs. a $5 dvd pushing people away from the technology. I think that raising the price the amount that they did with little was just weak.
TidalWave TidalWave 8 years
I disagree le romantique. It is a very little risk for Netflix to raise their blu-ray access prices. First, blu-ray access was free. Then, a few months ago, they started charging $1. Okay, $1, I kept it, no big deal. I get blu-ray's probably once a month. Then, I see that with my 1-at-a-time plan, it will cost me an extra $2 to rent blu-rays. I immediately disabled my blu-ray access. SO, Netflix is now losing a whopping $12 from me. Increasing their blu-ray fee isn't enough for me to quit netflix altogether and very few people (proportionately) use the blu-ray access anyway. This will in no way hurt Netflix and I'm sure many people wouldn't mind paying the extra $2-3 for blu-rays anyway.
le-romantique le-romantique 8 years
Oh I forgot to mention Blu-rays in my rant, honestly, I don't know the current cost of renting by store, mail, etc because I don't have them, I knwo that my bro has a PS3 and rents one blu-ray a month because he says theyre too expensive. And all the Blu-ray discs he owns (about 10) are from me as holiday presents... because he's too cheap to spend a few extra $$ on better quality... like most people.
le-romantique le-romantique 8 years
These type of services, which will soon be obsolete, need to realize that RAISING prices for these things is going to drive away business. My local blockbuster now has a new thing where you can rent for a day (new movies $2.99, old .99cents.) or for a week ($4.99 new, $2.99 old) which they have stated has been better for business (since I asked, I'm in the entertainment business and frequent my local blockbuster.) Either way, these straight-to-computer downloads and the PPV on tv are making more profit than the dvd by store, or dvd by mail... even though almost no one is doing that great in the current 'economic crisis.'
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