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Newest Kindle Ad Seems Silly

The Latest Kindle Commercial Is Kind of Silly

When Amazon released its newest Kindle, a smart ad took direct aim at the iPad, highlighting the fact that you can read the Kindle in bright light with no glare. The commercial was effective because of its simplicity and humor. But now the latest Kindle ad, which just debuted, sort of takes the concept a little too far.

The new ad ad is clearly targeted at 20-somethings, and features a bunch of hip characters frolicking in the city/at the beach/during a sunset . . . while holding a Kindle. The addition of the ereader is almost comical; I watched it three times and giggled each time because no one actually behaves like that. To be fair, I love my Kindle and use it regularly, just not while running during sunset.

Too harsh? Watch it and judge for yourself after the break.

stone_soup stone_soup 6 years
I think it's a good ad!
KateAthens KateAthens 6 years
I think the message is clear. Kindle is a book reader cooler, cheaper, lighter and more effective than ipad. Yes its cheesy. I'm an ipad owner but thats good advertisement
khameel khameel 6 years
I saw it this morning, and actually laughed a little, too. I understand what they're trying to do, but the commercial is a little silly.
aylee aylee 6 years
I think the new ad is cute!
TammyO TammyO 6 years
I have a Kindle and then I got interested in the Nook Color since you can borrow ebooks from local libraries with it. I love it and really think all the other features that you don't get with the Kindle, like backlit screen for reading in the dark and access to library ebooks and ability to lend ebooks, makes it worth it.
sandymunk sandymunk 6 years
I actually thought the ad was pretty cute. It's clearly aimed at a young demographic (though the little anti-iPad, woohoo-Kindle vignette was a little too obvious). As a Kindle owner myself, I have to say that I LOVE the fact that it's readable in bright sunlight - it even reads better in the sun! So if I were slightly younger and Kindle-less, this ad would probably have persuaded me a bit further to purchase one. :)
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