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Nielsen's Cellphone Tracking Plot Thickens

Nielsen's Cellphone Tracking Plot Thickens

If you don't think people are actually using services like LG's Mobile TV, which delivers programs from some of the biggest television networks to your cell, think again. Nielsen Research Company - you know the television consumption monitors BuzzSugar is always talking about? - has announced it will acquire Telephia, a private company based in San Francisco.

According to the New York Times, Telephia is one of the most respected sources of data about cellphone use - as in tracking consumers’ phone calling, mobile Web surfing, video viewing and just about everything else. While Nielsen has been building mobile tracking products on its own, it will use Telephia's products to make its research more complete.
Personally, I've never watched a TV on a cell phone so the news that Nielsen is ready to start tracking the use is pretty shocking. Have you ever watched TV on your cell?

Join The Conversation
demonkitty18 demonkitty18 9 years
why wld anyone want to do dat- cell fones have such tiny screens.
rachelface rachelface 9 years
someday, i will have money to spare and i will buy a sweet phone and I WILL watch tv on my phone. it's rough working when the office is on. i missed like all of the third season. and no, i'm sorry i don't have tivo either.
colormesticky colormesticky 9 years
My cell phone is to old and lame for TV.
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