Nike introduced the Nike+ FuelBand ($149) into the competitive fitness gadget arena today. Like Striiv, Motoactv and Jawbone Up did before it, the Nike+ FuelBand will come with some familiar tracking features that monitor your steps, calories burned, and time, but introduces a game-like point system (called FuelPoints) to keep you motivated.
FuelPoints are a metric to measure your overall fitness, based on your oxygen intake. The more you move, the more FuelPoints you'll earn. Seeing how many FuelPoints you're earning is easy, too — a series of 20 LED lights goes from red to green as you earn points. You can even set your FuelPoints goals ahead of time to challenge yourself day to day.
Ready to kick-start your 2012 fitness goals? The ergonomic Nike+ FuelBand will be available for preorder in the US starting today! See it in action in the demo video after the break.