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Nintendo Wii Makes Cover Of Fortune Magazine

Say what you will about Nintendo and the Wii, but the company and console have had a very good year. From selling out before it was even released to being labeled a key part of the "exergaming" craze the Wii Sports has revolutionized gaming and brought in fans of all ages - from people in old folks homes to yours truly.

So clearly, it was no shock to me when I heard Fortune Magazine had decided to put the company - and more specifically the semi-controversial Wii-mote - on its cover. The cover story, "Wii will rock you," looks at how the Wii "beat the pants off Sony and Microsoft." Here's more:

While game consoles typically attract youngish males with an antisocial streak, the Wii is bringing people of all demographics together: in nursing homes, for Wii bowling leagues, on cruise ships, at coed (!) Wii-themed parties and, of course, in lines - as hordes of consumers clamor to buy the impossible-to-find $250 machine. Nintendo is churning out over a million units a month and still can't meet demand.

The article goes on to shed some light on Nintendo's legendary videogame designer Shigeru Miyamoto, who at 54 is still as hip and tuned into gaming culture as ever. It also divulges that the word "Nintendo" is an amalgamation of three symbols: nin, meaning "leave to"; ten, for "heaven"; and do, "company." The most common translation in Kyoto is "the company that leaves to heaven." Coincidence?

Join The Conversation
Maru Maru 9 years
I toooooootally love Nintendo, but here in my country the wii is too much expensive than in the US. Someday i will have one
rockgirl10 rockgirl10 10 years
Wii Is so much fun. Mario Party is my favorite I play that game for hours I am hooked.
earthylovingirl earthylovingirl 10 years
im getting it for my kids.
emmalou1 emmalou1 10 years
my husband keeps talking about getting a Wii. fun games for the whole family.
SweetPeasMom SweetPeasMom 10 years
I got to play the Wii for the first time this past week at my sister-in-law's house. It's amazing! I have never had so much fun playing a video game. We boxed, played golf, baseball and tennis and bowled... As soon as we find one we're going to buy it.
EcannDallas EcannDallas 10 years
ive been wanting to try the wii for so long!
Ashlyn-Rose Ashlyn-Rose 10 years
I love the Wii. Sony put themselves out of the game this year by pricing the PS3 so high and the XBox 360 just doesn't have the mass appeal of the Wii.
woodycakes woodycakes 10 years
That's a cute cover. I can't wait to try out a Wii.
ALSW ALSW 10 years
Now that we have Mario Party, I'm totally in love with our Wii! Less than surprised it's made the cover...:)
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