Skip Nav
Humor
17 People Who Emoji Better Than You
Tech Tips
The Easy Way to Block Contacts From Sending Messages or Calls
Tech Tips
How to Create a Wedding Hashtag No One Else Will Have

OkCupid Experiment

OkCupid Admits to Lying to Users, Because YOLO

Oh boy. First Facebook experimented on its users without their knowledge, and now the dating site OkCupid admits to doing the same.

In a brazen blog post, founder Christian Rudder held nothing back. "Guess what, everybody: if you use the Internet, you're the subject of hundreds of experiments at any given time, on every site," he wrote. "That's how websites work."

OkCupid conducted not one but three different experiments. In two instances, the dating app removed photos and text from profiles to see how people responded to matches with certain information missing. The experiment that's causing more controversy, however, is the one in which OkCupid told pairs of bad matches (with a 30 percent match) that, instead, "they were exceptionally good for each other" and had 90 percent match — just to see how much users are really influenced by the statistics they are given.

ADVERTISEMENT

Salon technology reporter Andrew Leonard weighed in, writing, "There's a big different between straightforward A/B testing — presenting two different versions of a site to different groups of users in order to see what works better — and consciously presenting false information or otherwise skewing emotionally laden data. One is completely acceptable tinkering designed to improve usability, while the other is irresponsible behavior that treats human beings like lab rats and their emotions as play toys."

You can read more about all the experiments here. What do you think? Harmless or horrible?

Image Source: Shutterstock
Around The Web
Join The Conversation
Reactions to the White House's Immigration Hotline
10.5-Inch iPad Pro Rumors
Lightning Strike Tree Photo
Uber Driver Fat Shaming Tess Holliday
Fitbit Data Tracks Murder Suspect Richard Dabate
Loving Someone Else's Child Like Your Own
Facebook Brain Game With Fruit
Play Up Your Most Controversial Trait For More Internet Dates
5 Photos That Get Responses in Online Dating
Students Buy Principal Matching Jeans
From Our Partners
Latest Technology & Gadgets
All the Latest From Ryan Reynolds