Skip Nav
How to Type the Degree Symbol on an iPhone
Tech Tips
Thank Goodness I'm Not the Only One Who Just Learned How to Type a Degree Symbol on an iPhone
How to Unblock a Number on iPhone
Tech Tips
Here's How to Unblock a Number on Your iPhone
Summer
50 Summer Instagram Captions That Are Too Hot For Your Feed to Handle
How to Take Photos on an iPhone When Your Storage Is Full
Digital Life
This Handy Little Trick Lets You Take Photos on Your iPhone Even When Your Storage Is Full
Can You Hyperlink Text in an iPhone Email?
Tech Tips
Can You Hyperlink Text in an iPhone Email? We Have the Annoying Answer

OkCupid Experiment

OkCupid Admits to Lying to Users, Because YOLO

Oh boy. First Facebook experimented on its users without their knowledge, and now the dating site OkCupid admits to doing the same.

In a brazen blog post, founder Christian Rudder held nothing back. "Guess what, everybody: if you use the Internet, you're the subject of hundreds of experiments at any given time, on every site," he wrote. "That's how websites work."

OkCupid conducted not one but three different experiments. In two instances, the dating app removed photos and text from profiles to see how people responded to matches with certain information missing. The experiment that's causing more controversy, however, is the one in which OkCupid told pairs of bad matches (with a 30 percent match) that, instead, "they were exceptionally good for each other" and had 90 percent match — just to see how much users are really influenced by the statistics they are given.

ADVERTISEMENT

Salon technology reporter Andrew Leonard weighed in, writing, "There's a big different between straightforward A/B testing — presenting two different versions of a site to different groups of users in order to see what works better — and consciously presenting false information or otherwise skewing emotionally laden data. One is completely acceptable tinkering designed to improve usability, while the other is irresponsible behavior that treats human beings like lab rats and their emotions as play toys."

You can read more about all the experiments here. What do you think? Harmless or horrible?

Image Source: Shutterstock
Latest Technology & Gadgets
All the Latest From Ryan Reynolds