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PETA Angry at Mario Tanooki Fox Fur

PETA Tells Mario to Ditch the Fur

We may be excited for Super Mario 3D Land, but there's one group who certainly isn't. PETA, the People for the Ethical Treatment of Animals, says that when Mario dons a Tanooki suit in the game, he's giving the green light to would-be fur wearers.

According to PETA: "Tanooki may be just a "suit" in Mario games, but in real life, tanuki are raccoon dogs who are skinned alive for their fur. By wearing Tanooki, Mario is sending the message that it's OK to wear fur."

Mario's use of Tanooki is nothing new. First introduced in 1988 in Super Mario Bros. 3, Mario used the Tanooki tail to fly and do spin attacks. Since tanukis hold a place in Japanese folklore associated with good fortune, it could be argued that Mario is simply harnessing the spirit of the animal.


PETA's campaign against Mario even includes a (warning) rather gruesome 8-bit online game called Super Tanooki Skin 2D that looks like a variation of the Super Mario Bros. game in which you chase Mario to reclaim Tanooki's fur. What do you think of PETA's claims? Is it another PR stunt or do you agree it encourages fur wearing?

Source: Nintendo

angri angri 5 years
@Gleb Haha, Godwin's Law!'s_law Here's the thing about PETA: They're fighting the good fight-- if you want to make comparisons to Nazis, factory farms are a more directly analogous to the Holocaust than anything PETA does. PETA has said that this campaign was a "joke", but that might just be because the backlash caused them to realize how very misguided it was.
Gleb Gleb 5 years
aphaiam aphaiam 5 years
PETA needs to be as concerned about it's charity status as it is about screening video games for instances of animal personification. Last time I checked, screening video games designed and made by companies in foreign countries was not considered a "charitable activity" according to the IRS.
angri angri 5 years
If they're targeting Mario, this can only mean that every other animal-ethics problem in the world is solved. Time to celebrate! There's no more factory farming, no more massacres of street dogs, no more animal shelters full to bursting with abandoned pets, no more ear-docking or declawing or irresponsible breeding or bear-baiting or animal-fighting, and holy crap, nobody told me the world is now 100% vegan! Amazing work, PETA! You deserve a break. But also, hey, at least there aren't any naked people in this campaign.
Gleb Gleb 5 years
I. Hate. PETA.
SkinnyMarie SkinnyMarie 5 years
Really Peta?
siarlas siarlas 5 years
I'm sorry, but the day I feel compelled to wear a full animal skin just because of a video game, please lock me up in a nice padded cell.
amteal amteal 5 years
Is PETA also concerned with the Max's costume in Where The Wild Things Are? Are children seeking out white wolves to skin and don as pajamas to mimic this phenomenon? What about faux-fur? Are we sad for the fibers that have been fused together, forever entangled in a warm, fuzzy embrace?
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