Pantone announced its color of the year [1] and it's . . . weird. Named Marsala after the wine, it's a brownish/burgundyish hue that reminds us of old Aunt Sally's lipstick. Lots of people on Twitter can't stand it — haters gon' hate.

The 2015 Pantone color of the year is mauve. Dollar store makeup bins and great aunts everywhere are rejoicing. pic.twitter.com/FLoOP8ecN5 [2]

— Miss America (@softcoeur) December 4, 2014 [3]

Pantone announces #Marsala [4] as the "color of the year." Personally, I like it with chicken.

— Sarah Brown (@SBRogue) December 4, 2014 [5]

Pantone's Color of the Year is Marsala. What's the complementary color, Veal?

— Kathleen Purvis (@kathleenpurvis) December 4, 2014 [6]

Seriously, how depressing does Pantone think next year's gonna be? Muddy red/brown, named after booze depressing. #pantonecoloroftheyear [7]

— Holiday Themed Erika (@imaginaryerika) December 4, 2014 [8]

#Pantone [9]'s color of 2015: #Marsala [10]. Also, apparently, the color of bring your coed's over for sexy-time?! pic.twitter.com/2XEoo6UZhc [11]

— Jeremy Beker (@gothmog) December 4, 2014 [12]

the @pantone [13] color of the year is described as "exuding confidence & stability while feeding the body, mind & soul." it's not a yoga class.

— kristin lavender. (@kristinblakely) December 4, 2014 [14]

I don't like the #Pantone [15] color of the year "Marsala". I do like chicken marsala the dish however. #stillwinning [16]

— Paula Mahlburg (@paulamahla) December 4, 2014 [17]

If you are feeling full of hopelessness & gloom, @Pantone [18] is right with you - dirt is #coloroftheyear [19]. http://t.co/OyYbXb9HOx [20]

— Mary K.D. D'Rozario (@marydrozario) December 4, 2014 [21]