Starting today until Feb. 14, McDonald's will be accepting a new form of payment: selfies. Yes, that's right. An ad that aired during yesterday's Super Bowl promotes "Lovin,'" a program in which customers can buy their meals with selfies, calls to Mom, hugs, high fives, and more feel-good actions.

From fist-bumps to selfies, there's a new way you could pay. http://t.co/1xOE4bQT4L [1] pic.twitter.com/7r8YZue4A7 [2]

— McDonald's (@McDonalds) February 2, 2015 [3]

There's a catch (or three): only certain locations are honoring the promotion, customers will be chosen to participate at random, and you can only pay with "Lovin'" during designated times [4]. Either way, it might be time to step up that selfie game [5].