BeLuvv is making it difficult to ever lose a pet (thank goodness!) with its new, low-powered, Bluetooth- and GPS-enabled device called, adorably, Puppy [1]. The company is popular for a similar product [2] that tracks kids and keeps them safe.

The wearable tracking gadget is small, lightweight, and fits into a pouch that's attached to Fido's collar. It works in partnership with the forthcoming Puppy app on your iOS device. Download the app, set a distance for your dog's roaming space, and get notifications before he or she goes too far. You'll also see a map with the pup's location and will be able to include family and friends on the app to help keep an eye on your pet in case you're not available.

Other bonuses: it uses replaceable batteries that last up to a year and is water-resistant, meaning puppy is protected while she runs in the rain or plays in the mud.

Get it now [3] for $30 — not a bad price for the ultimate puppy protection.