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Philips Gets Sexy and Sultry In UK Vogue

In next month's issue of UK Vogue, Philips will be unveiling the Aurea: A light-framed TV, which is said to "seduce the senses and bring emotion, luxury and desire into the functional world of technology." Photographer Vincent Peters, Alber Elbaz for Lanvin, and Paris-based jewelry designer, Lorenz Baumer join film director Wong Kar Wai to create a campaign that uses the concept of seduction by light as inspiration, hence giving it the name Seduction by Light. Discussed on Catwalk Queen, this new "tech ad" is definitely a rarity in many high-fashion women's mags. I'm wondering if this will become more of the norm, considering women spent more on technology last year than men!

Join The Conversation
steen steen 9 years
The ads are beautiful --- and yes, they should definitely be marketing to women too!
LuciLu LuciLu 9 years
looks quite pretty!
starofsorrow starofsorrow 9 years
Interesting campaign. It does make me kinda wonder what the rest of the aids will be like. If done right, it'd be great, but those are really risky for the cheese factor, like Phil said.
Phil Phil 9 years
I can't wait for the new TV (such a nifty concept!). Although, I've a terrible feeling that their ad campaign is just going to end up to be ridiculously cheesy. I followed the link to the promotional website a few days ago here on GeekSugar and it all seemed to play out like a perfume advert. I kept expecting Charlize Theron's voice to hum "j'adore Dior" when I closed the tab. After a bit of random clicking, insteading of wanting to buy the TV it seemed a better idea to go out and get a bottle of j'adore.
c0rkie c0rkie 9 years
hmm the power of ads ^^
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