Back of Exclusive Look at Sleek Peek Email-Only Device Today I got my hot little hands on the spanking new email-only device, the Peek, and couldn't be more stoked. It immediately appealed to an unconventional, less-is-more side of me. The Peek does email, and only email — but it does it well. Debuting in a few weeks at Target stores and GetPeek.com for $99, the device is directed at the person who doesn't want or need a smartphone — or the contracts that accompany them. In fact, there's no contract for the Peek because it will run on T-Mobile's network for a $20-per-month flat fee. The Peek's creators make it clear that they didn't design the device for the hardcore techie, considering many of us have phones that already provide email access. They do aim to please consumers who have a basic phone that works just fine but want to stay connected to email. As they told me, it "doesn't complicate what you've already got." I need my iPhone apps and web browsing capabilities, but I empathize with the goal. View 16 Photos › Photo 1 Photo 2 Photo 3 Photo 4 Photo 5 For my first thoughts on the Peek's form and functionality, just . The actual device is surprisingly thin and sleek. As you can see by the side-by-side photos, it's smaller and thinner than the BlackBerry Bold and iPhone, and the screen is a smidgen bigger than the BlackBerry's. You can add up to three different email addresses and use the accounts you already have (i.e., you won't have to have a tmail account just because you're using T-Mobile's network). I found it easy to set up: You just enter your email address and password, and Peek imports your emails right to the device. Done deal. There's a full keyboard, a power button up top, a scroll wheel to filter through your email inbox (it also doubles as a menu button), and a back button on the side of the device. It offers a simplicity that's actually refreshing and will likely appeal to the "OMG, why do you need a phone that has 50 applications and uses?!" crowd that doesn't care about attachments. Like email on most cell phones, you'll have send/receive functionality, contact lists, and folders for your sent, received, saved, and trash emails, so it really is like you are signed in at home. At the end of the day, there aren't many bells and whistles, but hey, that's why you would buy it right? The Peek comes in three awesome colors: aqua, cherry, and black. It's a niche device that intentionally has only one function, which in my mind puts it on par with the Flip Video. There will inevitably be consumers who wonder why you would purchase it if you could just buy a smartphone to do it all, but that isn't the company's target clientèle. Stay tuned for updates on what I think of the device after more testing. View 16 Photos › Photo 1 Photo 2 Photo 3 Photo 4 Photo 5 Photo 6 Photo 7 Photo 8 Photo 9 Photo 10 Photo 11 Photo 12 Photo 13 Photo 14 Photo 15 Photo 16 Comments Madamesoybean 8 years Great for the Tween set who can't afford smartphones. There ARE folks who don't want a cell but do enjoy emailing. Also great for those who can't access email during the day because of where they work. Getting one. Molly 8 years I actually think this thing looks pretty great. If I wasn't surgically attached to my blackberry, that is. ;) They should make it do instant messenger too! I see the appeal of keeping your phone just a phone and having a separate little email buddy too. Plus, it's pretty. EllaDee 8 years Cute. PiNkY-PiNk 8 years they're cute. love the cherry color! but I'm not a big email person and so for me the $20 would be a waste of money. triviagirl 8 years This really appeals to me - it would be great to be able to read email while travelling and not have to be concerned with anything else! The price makes sense, comparable to unlimited text messaging monthly fees. pinkmystic 8 years If only it could surf the web too... then you would have sold me LilGlamDiva 8 years I agree that doesn't really make sense.... why not just get a smartphone? But I guess it would make sense for some people. They're cute either way! soulight 8 years Yeah for $20 a month I would much rather add a data plan to my current device. Although it seems like a nice thing to provide. soapbox 8 years $20 dollars a month for email is a bit much. You might as well get a pocket pc or something. emsmiley 8 years i want one! I'm going to do a side by side cost comparison though, since i currently have a blackberry with no bells and whistles on tmobile. if it costs more than $30/month to add e-mail and increase my memory on the phone I might invest in this. Thanks for the news. Look forward to your updates. :) yadiet 8 years its cool but I can't live without my Blackberry!!! sparklekitti 8 years This sounds so cool! But I can't imagine justifying buying one... It's adorable though. I love the blue color. gemsera 8 years Does it do push email? or just checks it when you ask it to? Is it coming to any other countries? Might be an idea, as I have a contract on one phone and my work phone is fixed (cant change it) so no need to buy a third phone just for email... kcwebgirl 8 years that's really pretty! but i wouldn't pay 20 bucks to check my email! if you don't need a smartphone why would you want to check email on the go? doesn't quite make since to me. mudnessa 8 years i cant wait for your updates. this really appeals to me. i was looking at iphones and blackberrys but they just have too much for me. im a simple tech kinda girl. very exciting.