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Search Engine Rushmore Drive Is Aimed Toward African Americans

Do You Want a Search Engine Based on Your Ethnicity?

The New York Times reports that InteractiveCorp is introducing a search engine aimed toward African-American people called Rushmore Drive — saying that they want to help minority groups find specific sites more easily. Search results are based on years of data, and IAC hopes to expand this service to other ethnic groups.


I'm not sure what to think about this. If it doesn't have a community feel then I'm curious about how helpful the search engine can be and what the results are. I also can't imagine that this could be better than modifying Google searches. And I am also definitely feeling that this company is walking on thin, controversial ice. What do you say? Would you use a search engine because it and its results were aimed toward your ethnicity?

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