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Shazam in Old Navy Commercials

Use Shazam to Shop Old Navy's Newest Looks

Clothing giant Old Navy is no stranger to the tech space, including copies of Lego Rock Band in a past Black Friday deal and even creating tools for turning yourself into an Old Navy mannequin. Their latest tech-focused campaign employs a classic app: Shazam.

Old Navy's newest commercials feature original songs, which when tagged via Shazam allows you to quickly shop the included looks and unlock additional content like deals and style advice. A "tag with Shazam" message pops up during the live commercials, but if you want to try it out for yourself without sitting in front of your TV, check out a commercial on the Old Navy website.

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