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AT&T Stops Targeting Verizon in Ad Campaign

AT&T Stops Slamming Verizon in Commercials

When I asked a few months ago which wireless company would back down first in the AT&T vs. Verizon ad wars, most of you voted AT&T. Turns out, you were right! AT&T has stopped its ad campaign against Verizon, in favor of a campaign highlighting customers' ability to talk on the phone and surf the web simultaneously. The ad — called "Birthday" — feature childlike drawings walking through a city with "Pure Imagination" from Willy Wonka & the Chocolate Factory playing in the background.

I caught the ad for the first time last night, and I have to admit, it was a little freaky; I didn't realize it was an AT&T commercial until the very end. But I do prefer these types of ads to others slamming the competition. You didn't shy away from taking sides in the AT&T vs. Verizon ad war — to see some comments from the community, and to see the new commercial for yourself, keep reading.

  • "Ouch! I love a good feud. I wager AT&T backing down first. Or they should. I'm with T-Mobile but my friends who carry AT&T attest that their service does suck infinitely more. Their only catch is the iPhone, really." — KadBunny
  • "Verizon should back down first. They're also attacking the iPhone with the "iDon't" commercials, and Verizon wants the iPhone. I love my iPhone and have no issues with AT&T. My buddy just got the Driod and discovered that at Verizon "unlimited"=5GB of data, oops!" — JenBrett
  • "I don't see any reason for AT&T to back down first because of its larger fan base and the product they are supporting in supporting AT&T (the iPhone)." — clairestrose
  • "I think that Verizon rocks with their commercials! I honestly use to dislike them quite a bit, but this whole thing has brought me to be quite fond of them! I love how they find the whole thing to be humorous and AT&T is like the 5 year old pouting in the corner without the ability to think before reacting with their horrific commercials!" — Miss Tina
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imLissy imLissy 6 years
att is definitely working on their service, but they do have a marketing team too. We've been bombarded with emails about this rethink possible stuff. They want to change their image. They're trying to stress how innovative att is, because that's a big part of what we are. We get big points here for coming up with new ideas and filing patents.
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