Taco Bell is making big moves in order to be sure that the taco emoji happens. After the Unicode Consortium announced in November 37 potential new emoji [1], including a taco, Taco Bell wants to be positive that its namesake menu item makes it to the final list. The company has made a petition on Change.org [2] explaining why the emoji absolutely must happen, noting:

"Why do pizza and hamburger lovers get an emoji but taco lovers don't? Here's a better question: why do we need four different types of mailboxes? Or 25 different types of clocks? Or a VCR tape and floppy disk emoji? No one even uses those things anymore."

It's just a few thousand signatures away from meeting the 25,000 goal, so if your heart is in the taco emoji cause, sign your name.

5,000 signatures to go. Sign the petition for a #TacoEmoji [3]. http://t.co/jJKvwxCFOE [4] pic.twitter.com/MAFBhLd1vF [5]

— Taco Bell (@tacobell) January 5, 2015 [6]