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Totally Geeky or Geek Chic? Buying Engagement Rings Online

Online jewelry seller Blue Nile now ranks second behind Tiffany & Company in diamond ring sales, according to industry analysts. Meaning, a whole lot of people are purchasing engagement rings and other sparkly items online than you might have imagined.




While shopping for high-ticket items such as jewelry online clearly allows the shopper (who, let's face it is often a nervous groom-to-be) the opportunity to peruse, price and get all the diamond details without talking to an overeager salesperson, it also means the buyer can't hold the ring in his or her hand and get an up close look at it. So, what do you think, is shopping online for engagement rings totally geeky, totally chic or something in between?

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