Is the Tree of Charge a novelty charging station, or a brilliant piece of practical art?

Not unlike the Grass Charging Station, Radius's tree (about $98) uses an organic motif for a modern need — a place to store and organize charging gadgets.

The tree's branches also accommodate plenty of other little accessories you dispense with when you come home, like keys and jewelry, so its footprint ends up being less about gadgets and more about organization in general.

What do you think of the tree? Clever and useful, or would you stick to inexpensive or DIYed hubs?