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Trend: Top Chef Serves Up iPod With Cuisine

Customers at a three-star restaurant in Britain will soon be presented with Apple iPods to listen to while they eat their meals. According to, top chef Heston Blumenthal came up with the idea to serve iPods with soothing ocean soundtracks to customers who order his new dish "Sound of the Sea."

Blumethal's Fat Duck will combine assorted seafood and edible seaweed on top of a sandy tapioca mixture to make the "Sound of the Sea" dish. In the restaurants' online philosophy it reminds us that "eating is a multi-modal process (involving all the senses). Any comments concerning food being just about taste are misguided. Try drinking a fine wine from a polystyrene cup or eating a beautifully cooked piece of fish off a paper plate with a plastic knife and fork, it is not the same." Here's more:

Sound can also play an important role in the perception of texture-a valuable part of the whole taste process. The perception of the crispness of a food can be modified by playing with volume and pitch.

In a test carried out by an experimental psychologist at Oxford University. Crisps from the same packet, eaten with the sound of the testers own crunch being fed back to them in real time changed when the volume or pitch were altered.

I'm crossing my fingers this trend comes to America. We all know restaurants use music to enhance diners' experiences, but the idea of putting on an iPod with headphones while eating dinner is too kitschy to pass up. May I have one strawberry milkshake served with a little Kelis please? Oh you're all out? How about fondue with a little Kenny G?

Join The Conversation
amandasunly amandasunly 10 years
Well, maybe it's part of the experience - spiritual and all.
misogi misogi 10 years
It's a cool idea, but being plugged in during dinner just seems rude. And this just seems like another opportunity for people to lose their hearing by blasting their headphones. But it's still a cool idea. :)
amandasunly amandasunly 10 years
Interesting concept. About the earbuds - they could have disposable earbud covers - like the plane type.
colormesticky colormesticky 10 years
I don't like that unless you're eating alone. To me, good conversation would make my meal more enjoyable than some seagull noises.
museanima museanima 10 years
That's cool. I know of a few places in Las Vegas that already do this. One of my faves is a chocolate store in the Forum Shops that has iPods all over the place. Too bad the chocolate is $40 a bar :P But it's soooooo worth it.
StefaPie StefaPie 10 years
It's a cool idea, but those earbuds would get so icky after a while.
glam-sugar glam-sugar 10 years
This is a cool idea!
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