First we discussed the virtual change room, then there was the virtual make-up simulator and now at the Adidas store in Paris, there are virtual shopping mirrors. Created for those shoppers that are, shall we say, lazy, these mirrors let you virtually try on shoes and see what they look like. You might not know if they are the perfect fit, but at least you get to try on hundreds of pairs! If you are wondering how this new technology works, the mirror takes a picture of the feet and legs of the customer. The images are then merged with shoes using 3-D image processing technology. What's great is this technology operates in real time, so the customer can prance around in their new virtual shoes.
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