Ever purchase a new tube of lipstick which looks sexy on display in the store, but once you try it on at home it looks horrendous? Well in Tokyo, Shiseido just launched with partners to create a virtual make-up simulator on a trial basis.

The make-up simulator works by showing the customer's face on the computer screen and taking a picture. They then proceed to apply make-up while touching on-screen tags to show instant application results. These tags also provide information about the products, including ingredients and what skin type they are suited to.